Consumer preference, behavior and perception about meat and meat products: An overview.

Business Management Dynamics, 1(3), 17.įont-i-Furnols, M., & Guerrero, L. A Theoritical Approach To The Role Of Perceptıon On The Consumer Buyıng Decısıon Process. Kompas.ĭurmaz, Y., & Diyarbakirlioglu, I. Dampak Pandemi Covid-19, Pemerintah Akui Daya Beli Masyarakat Melemah. Do Consumers Care about Ethics? Willingness to Pay for Fair-Trade Coffee. ĭe Pelsmacker, P., DRIESEN, L., & RAYP, G.

A global environmental crisis 42,000 years ago. G., Rozanov, E., Friedel, M., Suter, I., Peter, T., Muscheler, R., Adolphi, F., Dosseto, A., Faith, J. M., Palmer, J., Hogg, A., McGlone, M., Wilmshurst, J., Lorrey, A. Data mining framework based on rough set theory to improve location selection decisions: A case study of a restaurant chain. Thammasat University.Ĭhen, L.-F., & Tsai, C.-T. A study of consumer behavior and selection criteria in purchasing bubble tea for females in Bangkok. Green Marketing: A Study of Consumer Perception and Preferences in India. Annals of the Romanian Society for Cell Biology, 25(6), 11212–11218.īhatia, M., & Jain, A. Influence of Colour Identity and Brand Recognition on Consumer Purchasing Behaviour: A Special Reference to Packaging of Cadbury Chocolates. American Journal of Business and Management, 2(1), 196–201. The Influence of Product Attributes on Consumer Purchase Decision in the Nigerian Food and Beverages Industry: A Study of Lagos Metropolis. In conclusion, the current study has successfully examined the factors influencing consumer purchase decisions (willingness to pay) and analyzed the price limit disparities of bubble tea in Bandung, Indonesia.Īkpoyomare, O. Also, this study found differences in decision factors and price limits on bubble tea based on demographic factors. This study found that taste, price, product design, brand image, and location accessibility individually and simultaneously affect the willingness to pay among Generation Z in Bandung City. The data were analyzed using multiple linear regression (MLR). Also, it analyzes whether the consumers' purchase decision factor and the price limit of the respondents are different when it is divided based on demographic factors. This study examines several aspects, including price, taste, product design, brand influence, and location accessibility. The research uses a quantitative approach by distributing questionnaires to 300 Generation Z domiciled at Bandung, Indonesia.

This study examines factors that may influence the consumer purchase decision (willingness to pay) of bubble tea and analyzes the price limit disparities. Due to the bubble tea shop, owners will effectively meet customer expectations for bubble tea beverages. On the basis of consumers' final economic activity, it is crucial to examine what factors influence consumer purchase decision behavior. However, the quality of bubble tea varies depending on intrinsic and extrinsic factors to make it more appealing. Price, taste, product design, brand image, location accessibility, willingness to pay, bubble tea, generation Z Abstractīubble tea is a popular drink among Generation Z in Indonesia. School of Business and Management, Institut Teknologi Bandung, Indonesia

Zs bubble tea